How quickly things change. A mere two years ago, pandemics and the long-tail fallout from such a global event were furthest from most people’s minds. The reality, however, is that the world has been changed in many, unavoidable ways that will continue to shape our immediate future.
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Estate & Succession planning | 24 Nov 2022
Brand and Reputation, an offshore trustee’s perspective
Many of the worlds’ most successful companies are instantly recognisable by their brands. Brands which have been built up and very carefully maintained, in some instances, for generations. They are not only recognisable, but they also provide customers and clients with instant peace of mind when the brand has a good reputation. Company brands and reputations are intrinsically linked and for a company to succeed it is important to have both a strong brand and a good reputation.